professional logo design & branding

Helvetica, arguably one of the most popular typefaces in the world, is celebrating 50th year of success! Used in everything from logos & branding for some of the worlds most recognizable brands to digital user interfaces, Helvetica has carved itself a unique impression on world culture. Love it, or hate it, Helvetica has made an outstanding impact on design over it's 50 year lifespan.

In a brave departure from 55 years of tradition, Holiday Inn has unveiled an all new logo. The Holiday Inn logo, which can be seen afixed to more than 3,000 hotels around the globe, is recieving it's first makeover since it's original launch in 1952.

To celebrate his blog's first year anniversary, graphic designer David Airey is giving away over $4000 in prizes! Everything from free hosting, to USB drives, to design books (signed by the authors), to SEO consultation,  a podcasting kit, free money via PayPal and Amazon, advertising slots on various websites and more!

How far is too far? When do you know you've crossed over that thin line between being a fan and being a bit crazed? Meet a man who enjoyed getting his internet marketing tips and news from Shoemoney.com and DigitalPoint.com so much that he had their logos permenantly tatooed on his arm!

If you haven't heard of crowdsourcing, just think of it as the new-and-improved 'outsourcing'. This is a brief overview of what crowdsourcing is, and how you can use crowdsourcing to expand your portfolio, meet new clients, get traffic to your portfolio and make a little extra cash along the way.

Ever wonder how the designers of the contraversal 2012 Olympic Games logo came up with the controversial concept for the 'bold, innovative' design? This video clip shows how sometimes the design process is as much about serendipity as it is design sense.

In this well edited video clip a first time logo designer talks about his design process. From the initial conversations with the 'client', to conceptualization, through several revisions, the designer talks about the process, the tools and the thoughts that came along with his first attempt at logo design.

Although it may not have occured to you before, the criss-crossed crimson bars emblazoned on the trucks and uniforms of humanitarian relief workers worldwide is indeed a logo. While this iconic emblem of hope has become synonymous with the service it represents across the globe, there is now a legal battle over who indeed owns the right to use the logo.

In an effort to rebrand themselves a year ago, the Tories (UK's Conservative Party) adopted a new logo that reflects their need to be viewed as a 'kinder, gentler' party. But even with a price tag of £40,000 (thats $80,000) this logo seems more suited for a childrens benefit than a capable political party.

No it's not a bad case of dejavu. Chrysler unveiled their new logo today as part of the introduction of a 'whole new Chrysler', only... the logo isn't exactly new. So what sort of message is Chrysler trying to convey, and are people buying it?