2012 Olympic Logo Creative Process (video)

Ever wonder how the designers of the controversial 2012 Olympic Games logo came up with the controversial concept for the 'bold, innovative' design? This video clip from a Canadian creative site, The Creative Process, shows how sometimes the design process is as much serendipity as it is design sense.

The 2012 Olympic Games logo design itself has, of course, been the center of incredible controversy prompting many people to respond quite negatively. Hundreds of websites, blog postings, magazine and newspaper articles and even television specials have popped up voicing their opposition to the 'bold, innovative' logo design fairly passionately.

Whether you like it, love it or hate it, this little video is simply a cute and creative way of depicting how sometimes the logo design process is as much serendipity as it is design sense.

This video was concieved and created by Rick Dolishny, a Toronto based animator & video editor. Check out the 2012 Olympic logo section of Rick Dolishny's website [http://www.dolish.com/2012.htm] for more information about the video.

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